September 27, 2016

The introduction of newly-developed mini-cell Chillcel® pad technology by Seeley International across its entire Breezair range of ducted air conditioners, makes it the only manufacturer able to offer evaporative cooling pads that are fully manufactured in Australia and specifically designed to maximise cooling in the harsh local climate.

Seeley International Founder and Executive Chairman, Mr Frank Seeley AM, said the enhanced small cell design of the revolutionary mini cell structure is the culmination of years of development and rigorous testing, and achieves up to 21% more cooling capacity than previous models.

“Australia experiences some of the harshest weather extremes found anywhere in the world, so it has been important for Seeley International to design and develop evaporative cooling pads (patent pending) that deliver the best performance outcomes from some of the worst conditions in the world,” Mr Seeley said.

“The new pads (patent pending), which are manufactured at Seeley International’s Lonsdale-based factory in Adelaide, offer 25% more surface area and a new 4mm flute to dramatically improve cooling efficiency,” he said.

“Sourcing only the best quality paper and then manufacturing the pads locally means we have complete quality control over the saturation efficiencies of our coolers – and we can accurately assess the performance of this and other innovative breakthroughs at our onsite NATA-accredited testing facility.”

Mr Seeley said that another new and exciting feature introduced across the Breezair range is the external air sensor, which conveniently displays the outside temperature on an intuitive touch screen wall controller.

“Not only does this technology intuitively optimise water and energy use based on outside surrounding conditions, the life of the air conditioner will be extended because it also automatically drains the water tank when temperatures are near freezing point,” Mr Seeley said.

“These new features ensure Breezair customers are provided with market-leading products made from the best quality materials. Our customers can buy with confidence and know that they are supporting the creation and sustainment of Australian jobs and our local, but world-leading, manufacturing industry,” he said.

To coincide with Seeley International’s newly-launched Breezair product features, the company has also unveiled a new-look Breezair website, reflecting feedback received from in-depth consumer market research.

The new easy to navigate website helps consumers to better understand the advantages of choosing a Breezair evaporative air conditioner and includes a video showing how the touch screen MagIQtouch wall controller works.

In addition to an easy-to-understand animated description of how an evaporative air conditioner works, the website also contains a handy visual energy efficiency tool to help consumers compare the running costs of a Breezair evaporative air conditioner to reverse cycle air conditioning.

“One of the stand-out features of the updated Breezair website is the ‘help me choose’ feature. This helpful tool assists the consumer in choosing a Breezair model that is right for them,” Mr Seeley said.

To view the new Breezair website visit:  http://www.breezair.com.au

Interview opportunities with Mr Frank Seeley AM are available, and can be arranged by calling Adam Thomson from Leverage PR on 0430 420 120.

 About Seeley International

Seeley International is Australia’s largest air conditioning manufacturer and is market leader in the design and manufacture of ducted and portable heating and cooling products for the domestic, commercial and industrial markets in Australia.

Renowned for its innovation, Seeley International’s brands include Breezair, Braemar, Climate Wizard, Convair, Coolair, Braemar Tudor Romeo, Coolerado and AIRA. Based in Adelaide’s south – and with factories in Adelaide (evaporative coolers) and Albury (gas heaters, refrigerated and commercial cooling) – the company was founded in 1972 by Frank Seeley AM, who remains Executive Chairman.

Unlike many of its competitors, Seeley International continues to design and manufacture most of the components for its Australian-made products, which it exports to more than 120 countries around the world. More information about Seeley International and its products can be found at www.seeleyinternational.com

New Breezair Features now include Exclusive Breakthrough Mini-Cell (patent pending) ChillCel® Pad Technology